In a medium-sized mixing bowl, combine the light brown sugar, smoked paprika, kosher salt, black pepper, garlic powder, onion powder, chili powder, cayenne pepper, ground cumin, and celery salt.
Using a whisk or a fork, mix all the ingredients thoroughly until well combined and there are no clumps, especially with the brown sugar.
Transfer the Magical Memphis Rib Rub to an airtight container. Your rub is now ready to use!
Notes
This recipe yields approximately 1 cup of rub, which is enough for 2-3 racks of ribs. Each 'serving' in the nutrition information refers to the amount of rub needed for one typical rack of ribs (about 2-3 tablespoons).Store the rub in an airtight container in a cool, dark place for up to 6 months for optimal freshness. Make sure to break up any clumps before each use.To use, generously apply the rub to your ribs (or other meats like chicken or pork shoulder) at least 30 minutes before cooking, or ideally, overnight for deeper flavor penetration.